brigitte segura FASHION BRAND STRATEGY

Friday, August 28, 2009

FOTz so clever...and I Mean...What?!?

so HOW does SLANG get DUBBED?
brigitte segura + sarah freiseis = b+s heart?

Fotz: a sarcastic reference to something ... or someone that “thinks” they are fascinating...
et franchement... FASCINATING is now DUBBed to FOTZinating at Fashion Daily Mag: tres NOUVEAU-appropriate for our upcoming MB fashion week NY spring '10 show commentaries.

Clever as they come...we'd like to help our friend [ABE 'i mean what'-ism] fotz his way into the urban dictionary...
[We loved some of the] FOTz referrences du jour on I mean What?!

Yigal Azrouel's refernce to Puss In Boots on the I.M.W. Not Bessed Dressed List at the CFDA Awards

Yigal Azrouel's reference to Puss In Boots on the I.M.W. Not Bessed Dressed List at the CFDA Awards - I mean..What?

Madonna's outfit at the Costume Institute Gala was FOTZ -on I mean...What?!

Michelle Obama waves to crowds of people waiting to catch a glimpse of the first lady during her trip to London. Photo: Jeremy Selwyn/Evening Standard/ZUMA Press - I mean...What?!

"...I am doing this is because today’s article in The New York Times Style section is all about slang... Many of you know by now that I have coined “fotz” as one of my Abe-isms, and there are many applications to this term...today I tried to submit “fotz” to the urban Dictionary and was rejected- I found out that anyone can accept or reject terms."

we [b+s] CAN't help but giggle at this discovery - Fotz is a colloquialism for Fotze a 'slap in the face' in Austria...

want more FOTz?

www.fashiondailymag.com
www.brigittesegura.co

Wednesday, August 26, 2009

RULE the school -- A KIPLING KICK-OFF

Back-to-School COOL...pack your bag(s) for the occasion.
Messenger bag, nap sack, hip pouch...what's your style? reported by: sarah freiseis

All-purpose back-packs that POP in a variety of prints and colors,

and additional storage with accesories for between classes or after the bell rings.

Not just for the back to school crowd... shop the back to school sale for yourself!

www.fashiondailymag.com/contact/
www.brigittesegura.blogspot.com/
twitter: brigitte segura

Tuesday, August 25, 2009

Charming Jewels of a softly stunning ...

Charming Jewels of a softly stunning nature… Bertolucci watches + a hint with Moschino 'marry me' earrings...

Fashion: Brigitte Segura

Petite and charming rounded shapes in modest sizes.…

earthy can be HIP not HIPPY

Sunday, August 23, 2009

PAIN FREE FASHION WEEK

a PAIN-FREE FASHION WEEK …tips for tired feet by Dr. Susan Eisen D.C.

a FASHIONISTA FIRST AID KIT for all of you ladies (and gents) about to enter the war zone called NY Fashion Week…
Stay camera-ready and keep the smile on – no need to show your “wearing
heals in pain” face… Dr. Susan Eisen D.C. is a holistic chiropractor
specializing in treating the fashion and entertainment crowd, and
gives us some tips to keep our feet happy for the upcoming IMG Mercedes Benz Fashion week Spring 2010 collections…story by: Dr. Susan Eisen and Brigitte Segura

Be prepared… Design your own [pain-free] kit!

L’OCCITANE Aromachologie Revitalizing Cream Gel or SPONGE skin care for tired fashionista feet… Nexcare waterproof band-aids for blisters (the only brand that really sticks), a small bottle of ADVIL for hangover relief – remember to take it BEFORE SLEEP to avoid the hangover, and most importantly…

PACK flip flops & heels for running to those‘important’ shows off-site… and carry all of these things in a proper ergonomic bag so that you don’t need to run to the chiropractor in a
broken heap!

One of our favorite finds at fashion daily mag is the Shusokumb bag with hidden pockets on the inside- perfect for heels, flip flops, your first-aid kit, and even the bottle of water you keep forgetting under your seat. AND it unzipps flat, so you can actually lay it on a flat surface OPEN and see everything SANS le digging! read the whole story on fashion daily...

Wednesday, August 12, 2009

St. Tropez essentials.. beauty in a FAB lux bag

PACK a BAG for St. Tropez… [or just pretend]

a luxury oasis in a South of France tradition...

... a sheer bleu, blanc, rouge, a happy artistic, and a little bling (silver and gold)

Fashion + Story: Brigitte Segura
Prop Stylist: Brian Ciabotti Research: Sarah Freiseis

boundless history of CHIc in celebration in Art + Culture

a St. Tropez look is always in season...

by brigitte segura the St. Tropez look is always fresh in the summer...
sheer, blanc, french blue, rouge, happy artistic, and a little bling (silver and gold)...

1. take your passion for St. Tropez style to a new domestic destination sans l'Hôtel Byblos...
MICHAEL KORS sheer white voile
2. for the Art + French Heritage addicts...
Hand-crafted luxury from D. Porthault Paris...shopping bag + matching printed beach towel in MATISSE print...

3. Simply shining...
TANIA SPINELLI silver ankle strap thongs, Sandals with a real shine!

4. oh go pretend...Take the [LISA HOFFMAN] travelling SPA with you... trying
to keep her SPA habit while travelling on location with husband, Dustin
Hoffman, LISA HOFFMAN created a 10-step travellin' affordable
luxury carry-on spa facial system... for about $20 you can take this 10-steps to beauty + smile

5. for touch up fragrant polish... aromatic Hair Sheets from Ted Gibson with
Scent of wild orchid to moisturize dry ends on
the go... silver little package

6. THERE'S ALWAYS ROOM for MORE GLAM...

101 ways to use RODIAL GLAM BALM...need we say more-

Rodial Skincare glam balm

7. WOW! you're SO skinny beach...Rodial Skincare Skinny Beach SPF 15, Tinted

what's your secret? An instant tan and toner--what else do you want?

and a couple of sticks for the road...

Rodial Skincare Skinny Beach Sticks

oh go pretend... at you new domestic destination

Caperino &Peperone.. a round world exhibition: 14 windows

KISS KISS… these lips ROUGE on FASHION DAILY MAG

JEWELS for the precious GEM on Fashion Daily Mag

Monday, August 10, 2009

Woodstock at 40: Fields of Fashion - WWD.com

MARA HOFFMAN on WWD...

Woodstock at 40: Fields of Fashion - WWD.com

Shared via AddThis

for MARA HOFFMAN RESORT 10 swim coverage, see fashion daily mag: http://www.fashiondailymag.com/mara-hoffman-as-resort-miami-should-be-brigitte-segur/

Thursday, August 6, 2009

VERT for healthier beauty gone green...

VERT for Luxe beauty …healthier gone green

commentary: brigitte segura

VERT - a must-stop-and-shop ultra-luxe ECO-Chic Beauty Boutique offering “in demand” products from around the world…

A sunny space on trendy Abbott Kinney in Venice, California, frequented by ‘SUSTAINABLE’ shoppers like Molly Sims, Alicia Silverstone, and Jennifer Jason Leigh.

VERT boutique

The store’s ECO-contemporary interior stocks natural + organic: fragrances, make-up, gifts, skin care products.

In promoting an eco-friendly lifestyle, Celebrity make-up artist [and
VERT owner] Renata Helfman embraces the overall benefits of a
chemical-free environment.

Renata personally endorses items that come through her doors… much like the FASHION DAILY MAG motto,
“don’t talk about it until you try it,” and Brigitte Segura’s added
view “do your homework, and certainly don’t talk about it – unless it’s
got a feel good element that makes a difference …” fashiondailymag.com [the feel-good series].

Carrying luxury green-friendly products including some fashion
daily mag favorites like fresh-faced nATURAL beauty from JOSIE MARAN,
L’Artisan Parfumer, Naturopathica, Nuxe, and Me & Ro… a more
universal ECO Buzz -essence of natural beauty with no lux compromise…

Vert Boutique Los Angeles

Passing on their discoveries vers le chemin VERT (with a GREENer direction)… both giving expert advice to clients through seminars, lectures, and consultations.

It’s all about conscious commitment to beautification… aiming to keep LUXe-beauty and lifestyle for the whole family -just greener... [with babies and pooches included]. Catch up with

http://www.vertlosangeles.com/

http://www.vertla.com/vertblog/

www.fashiondailymag.com

Sunday, August 2, 2009

Quicksilver and the Standard Hotel Limited edition board shorts f

the Standard Hotel + Quicksilver Limited edition board shorts from a Vending machine?

Submitted by BrigitteHOT-on! a STANDARD bold tradition
and new collaborative… WHAT? by brigitte segura

…vending machines located poolside with QUICKSILVER 70’s boardshorts -REISSUEd a STANDARD limited edition…
only 250 pieces made of each are available [in case you dropped your drawers] or having a HOLLYWOOD brief moment.
the new STANDARD BOARDSHORT + bikini edition is also available on line www.shopthestandard.com
does this mean no more black hugging trunks poolside accompanying the bloody mary’s?

HEAR THE SOUND FROM STANDARD [CLICK TO PLAY]… http://www.standardhotels.com/los-angeles/culture/standard-sounds/
…inspired by the colorful 70s + 80s ERA of flashy wetsuits + surfboards (pioneered by pro surfer Danny Kwock) MESHed with new patterns inspired by the [4] Standard hotels… in Hollywood, Downtown LA, Miami, and NEW YORK…

HAPPEN to be in TOWN in AUGUST? – Official launch pool party on the
rooftop of The Standard Downtown LA on August 8…kicking off the Aug
8-16 ECHO BEACH RETROSPECTIVE, 1978-1982: Surf Culture Art Exhibition show [art + photo + film + vintage beachwear + surfboards]… currated by Will Pennartz of SURF GALLERY at the Standard

quicksilver retro shorts at Standard hotel downtown LA fashion daily mag

fashion daily mag Quik Tips City Guide - each pair of boardshorts has a
list of addresses in the waistband, carefully curated by Natas Kaupas
(Skateboarding legend and Quiksilver Creative Director) and
corresponding to 5 unique destinations near each of the hotels. Themes
for each city are: * Downtown LA - Art Undercover * Hollywood - Music
Musts * New York - Summer in the City * Miami - Comida is Cuban
- Full list of city tips available on www.shopthestandard.com

www.fashiondailymag.com
www.brigittesegura.co